Brian Stewart Racing
Brian Stewart Racing


Gold Medal Leadership Development

There's a chair in our paddock just for you!



What makes the difference between a racing team and a GREAT racing team?
What are the defining factors between a race car driver and a CHAMPION race car driver?
What can SET YOU AND YOUR COMPANY APART from your competitors in your industry?

These are just a few of the questions to be explored and answered during the FAST-TRACK Leadership Team Workshop!

This unique custom-designed workshop positions you and your teammates track-side as guests of the legendary Brian Stewart Racing team - Canada's longest running and 'most winning' auto racing team.

Brian Stewart is one of the best known Canadian personalities in motor sports. He has lived and breathed racing for more than 40 years and has won championships as a driver and team owner. Recognized internationally as an auto racing professional who produces winners, his passion and success resulted in him being inducted into the Canadian Motorsports Hall of Fame in 2004. Paul Tracy, Bryan Herta, Airton Dare, Scott Maxwell, P.J. Jones, Marty Roth, Jaques Lazier, Christiano Da Matta and Wade Cunningham have all, at one time or another, driven race cars as part of the Brian Stewart Racing team. From a humble beginning in Port Glasgow, Scotland to the top of podiums around North America, you won't be disappointed by his lifetime of leadership and teamwork stories.

By reserving a private FAST-TRACK Leadership Team Workshop you can be sure that your competitors won't hear your secrets! Confidentiality is one of our top priorities and you can feel confident that we have created an on-site track-side learning environment that will keep your ideas and revelations within your team.

  • You and your teammates will go behind the scenes during this one-of-a-kind leadership workshop and have unprecedented access to the team talent - Brian Stewart, mechanics, engineers, drivers.

  • You'll get to rub elbows with the best in the business and have full access to the BSR compound.

  • With your paddock and grandstand passes you'll be invited into the private BSR enclave and have some of the best seats available to watch the races from.

  • You'll feel like you're a part of the BSR team when wearing your BSR team shirts, caps and lanyards. And you'll be the envy of your co-workers when you show them your laptop-ready knapsacks that are exclusive to the BSR Leadership Academy. Each comes complete with a BSR water bottle to help keep you hydrated on hot days at the track, BSR ear plugs, a BSR leather padfolio so you can capture your moments of inspiration and blinding flashes of genius, and a bottle of our very own sample of innovation, Mo's Gold!

  • And when we say 'There's a chair for you in our compound', we mean it! There will be a BSR paddock chair waiting for each member of your team'you can use them as you wish throughout the weekend AND take them home with you as a reminder of a truly unique event.

  • As if that's not enough, our track photographer will capture the many special moments and about two weeks after the event, each member of your team will receive in the mail a limited-edition coffee-table-style book as the ultimate team souvenir photo album.

While at the track you'll have access to the luxurious BSR Leadership Academy coach. Have lunch with the mechanics or just meet up with your colleagues for a sandwich. And don't forget the private dinner with the team on practice day - a privilege extended only to those in the Academy.

Oh - but let's not forget - there's a FAST-TRACK Leadership Team Workshop going on too!

Janet Stewart-Lussier is an expert in helping leaders and their employees create high-performance work teams. Her more than 20 years of experience working with corporations to resolve key performance indicators like profitability, cycle times, operating costs and employee engagement have established her as an expert in her industry.

At the track:

Janet has designed a unique learning event that happens in and around the race event. Your team's customized learning agenda will include time in our luxurious on-site coach-classroom as well as 'in the field' assignments. You'll use the racing events of the weekend as a real, live case-study. Using real-time, real-world data and information, you and your colleagues will explore the racing analogies and find the similarities and differences in your own industry. You'll also look at key moments in the BSR history that have defined the organization - some that have catapulted the team to the top of their game and others that have caused human and financial hardship. There are no secrets to be kept in this workshop. It's the real deal and you'll get to learn from the real history of BSR.

Here are just a few of the key questions that you'll explore during the FAST-TRACK Leadership Team Workshop. Ultimately, you'll apply these lessons to your own industry and find ways to mitigate risk, drive revenue, reduce operating costs and take your team to the top of your industry's podium:

  • What does it mean to be last on the brake going into a corner in your industry?
  • How can you be first on the gas?
  • How can you be sure to beat your competition into corner one?
  • What can you do to stay out of traffic that will slow you down?
  • Who are your spotters?
  • What do your drivers' coaches do?
  • What makes the difference between an employee and a champion employee?
  • What does it take to lead a high-performance work team?

Lessons learned at the track

During your team's customized one-of-a-kind FAST-TRACK Leadership workshop, we'll cover the key characteristics of great leadership gathered from a lifetime of accomplishment:

  • Communicate powerfully - Good or bad, communication skills are often the defining factor in success and they can make or break you as a leader and as an organization. See communication and coaching in action.
  • Inspire Creativity and Loyalty - What would you do for your employees? Compassion is that ';touchy feely stuff' that people like to avoid. Find out what it looks like in the racing environment and the impact that has on team performance.
  • Create winning goals with your team - How can you get a group of people who may not even really like each other to work together towards a common goal and beat your competitors to the finish line? Be surprised by the reality behind some of the great championship years and apply them to your own company.
  • Create gold-medal commitment - How do you contribute to your business? To what extent are you involved? How do you do what it takes to fill the gaps in your business? What happens when your truck driver suddenly quits and the rig has to get to the next race?
  • Ignite your team's passion to excel - There is no problem that can't be solved. Learn about dozens of BSR ideas that have innovated the racing industry and explore your own personal and organizational innovation quotient.

Join us at one of 8 North American locations during the 2010 racing season. You pick the date and location that works best for your team and we'll arrange the rest!

Don't miss out on this unique leadership team experience. Pick the date and location of your choice today and reserve this one-of-a-kind learning event by contacting Janet Stewart directly at Janet@BrianStewartRacing.ca 'but reserve early because once a date and location have been selected - that's it! We only work with one team at a time.

Here's what's included for each member of your team:

  • Paddock pass providing 4 days of access to track and paddock areas
  • Grandstand pass providing prime seating for all on-track events
  • 'Get-Set' webinar
  • Pass for private custom-designed on-site Fast Track Leadership Team Workshop
  • BSR team 'practice day' racing shirt
  • BSR team 'race day' racing shirt
  • BSR racing cap
  • BSR leather racing padfolio (exclusive to BSR Leadership Academy)
  • BSR ticket lanyard
  • BSR knapsack (exclusive to BSR Leadership Academy)
  • BSR water bottle
  • BSR ear plugs
  • BSR paddock chair
  • Copy of a custom made, perfect bound souvenir photo album
  • Bottle of Mo's Gold'(official polish of the Series)
  • Full access to BSR track compound
  • On-site access to the BSR team
  • Private dinner with the BSR team
  • Access to the BSR Team hospitality suite
  • Access to our on-site confidential coach-classroom and refreshments
  • Monthly subscription to BSR News

How would you like YOUR COMPANY NAME on the side of the car during a real race?

With the Gold Medal Leadership Development Package, your company can use this opportunity for top rate exposure and as one of our official team sponsors we'll put your company's live-link on www.BrianStewartRacing.ca for the entire season! Our Administrative Pit Crew will work with you to prepare custom-made decals with your company logo to be displayed on the racing car during your team's leadership weekend.

BOOK YOUR PACKAGE NOW!

A minimum of 10 people are required to reserve a private Gold Medal FAST-TRACK Leadership Team Workshop. Choose your preferred date and location and contact Janet Stewart at Janet@BrianStewartRacing.ca now! 

Have you checked out our Platinum Package? It's the ultimate combination of FAST-TRACK workshops and personal coaching and intended only for teams that really want to blow their competition away!

Want one-stop shopping? Our administrative pit crew will be pleased to reserve your accommodations for you. By taking advantage of this complimentary service, you'll be sure to stay in the BSR Team's official hotel and take advantage of additional informal learning opportunities as they happen.

The Brian Stewart Racing Leadership Academy is wholly owned and operated by NRL Group Inc. If you have questions or would like to discuss your team's needs, please contact Janet Stewart directly at Janet@BrianStewartRacing.ca or 1-877-290-5003