Get in on the Action!

Gold Sponsorship Benefits

At Brian Stewart Racing we take a unique approach to helping our sponsors enjoy maximum value and return on investment for their sponsorship dollars. You won't find another team in racing that will offer you these innovative opportunities to reward or incent your employees while engaging and influencing your key customers!

Brian Stewart is one of the best known Canadian personalities in motor sports. He has lived and breathed racing for more than 40 years and has won championships as a driver and team owner. Recognized internationally as an auto racing professional who produces winners, his passion and success resulted in him being inducted into the Canadian Motorsports Hall of Fame in 2004. Paul Tracy, Bryan Herta, Airton Dare, Scott Maxwell, P.J. Jones, Marty Roth, Jaques Lazier, Christiano Da Matta and Wade Cunningham have all, at one time or another, driven race cars as part of the Brian Stewart Racing team. From a humble beginning in Port Glasgow, Scotland to the top of podiums around North America, Brian has a reputation as a winning coach and mentor and Brian Stewart Racing is one of the most celebrated and respected world-class brands in auto racing - exactly the kind of organization that you want your company to be affiliated with!

1969 Canadian Formula Vee Champion (Brian Stewart)
1972 Canadian Formula Ford Champion (Brian Stewart)
1972 Canadian Formula Vee Champion (Jim Honsberger)
1984 Canadian Formula Vee Champion (Scott Maxwell)
1984 Ontario Region Champion (Scott Maxwell)
1986 Canadian Formula Ford Champion (Scott Maxwell)
1990 American Racing Series Champion (Paul Tracy)
1991 Firestone Indy Lights Champion (Eric Bachelart)
2005 Indy Pro Series Champion (Wade Cunningham)
2006 Indy Pro Series Team Champion

At BSR we recognize the contribution that our sponsors make and work hard to provide you with "value-add" benefits that help you to drive your own business to the top of the podium. We want you to enjoy a healthy return on your investment - not just from the glory of seeing your sponsored cars and drivers on the top step, but also by providing you with opportunities to provide your employees and high-value clients with unique racing-based opportunities.

Our Gold Sponsors enjoy a number of benefits that extend beyond the traditional "sticker on a car" approach:

Branding Opportunities and Benefits!

Racing car and driver for 13 races around North America
Custom-prepared sponsor decals on racing car and driver's suit

Unique Marketing Opportunities and Exciting Racing Events!

Passes for 5 people to each of 13 races throughout the season. Each pass includes access to track, paddock and pits - these passes are considered "priceless" as they cannot be purchased.
Private sponsor "test day" with on-site hospitality for 25 people
"Ultimate Golf" packages for four people in the BSR Annual Charity Golf Tournament
On-going media marketing throughout the season
Company profile and live link to sponsor's website from BSR website for entire season
Live link to sponsor's website from BSR E-News
100 BSR racing caps with sponsor's logo for sponsor to distribute as desired
Pre-season testing

And finally…

Crash damage insurance

BRANDING OPPORTUNITIES AND BENEFITS!

How would you like to have your brand at the top of the podium?

Brian Stewart Racing is the longest standing Canadian racing team with more wins than any other Canadian team in history. BSR drivers have stood at the tops of podiums around North America for more than 40 years. Your sponsorship includes one Firestone Indy Lights racing car and driver in 13 races at some of the most extraordinary auto racing tracks in Canada and the United States. That includes 8 road/street courses and 5 top-speed ovals! Our team visits 2 Canadian provinces and 10 US states, including the four with the most amount of discretionary income, California, Texas, Florida and New York, paving the way for a superb marketing opportunity for your brand.

How would you like to have your company name on a real racing car?

As a Gold Sponsor, 80% of the surface of the racing car is yours to use for advertising. The car will be painted in your choice of colours so that it completely aligns with your brand. We'll have custom-made decals prepared and affixed to both the car and the driver's suit. With your brand on a BSR racing car you'll be sure to beat your competitors to the finish line!

UNIQUE MARKETING OPPORTUNITIES & EXCITING RACING EVENTS!

Tickets that are priceless!

You can buy a pass for the track. You can buy a pass for the paddock. BUT you cannot buy a pass that let's you into all the action! As a BSR Gold Sponsor, you will receive 5 all-inclusive passes for each of the 13 races. That's a total of 65 passes over the course of the season for you to use as you wish. Hand them out to high-performing staff, use them to incent your sales team, or invite your high-value clients to a unique experience - you decide! These passes will let you and your guests get up-close and personal with the BSR team - we may even put you to work in the pits if you're not careful!

How would you like to invite 25 of your most highly-valued clients to a private "test day"?

Pre-season testing is an important part of a winning auto racing team. The BSR team spends countless hours and days at tracks testing the cars and readying the drivers. We've created a truly unique opportunity for you to invite 25 guests to spend the day at one of our private testing days. Once you select a date and location and decide who to invite, we'll plan the on-site track-side hospitality to make you and your company shine in front of your guests like the polished surface of a BSR car!

Investing in the drivers of tomorrow

The Brian Stewart Racing Karting Championship is one of the world's largest and most respected karting series. BSRKC is officially recognized by the Indy Racing League and with more than 500 members is an investment in the next generation of great drivers.

The proceeds from our annual BSR Golf Tournament are turned over to the not-for-profit BSRKC and every penny raised goes to investing in the drivers of tomorrow. As a Gold Sponsor, you'll get "Ultimate Golf Packages" for four people to use as you wish and 5 minutes of podium time at the Awards Dinner that follows.

We keep the media on speed dial!

Throughout the year, our PR/Marketing Director keeps the media up to speed on what is going on in the BSR team. Our drivers and sponsors are regularly featured and mentioned in print and e-media. This is a form of advertising that you just can't buy!

BSR fans follow the team on Twitter as well as our through our blog postings, Facebook entries and our private YouTube Channel. As a Gold Sponsor, you'll get exposure to your target audience through multiple e-marketing touch points.

How would you like more traffic on your website?

As a Gold Sponsor, we'll post your company profile and live link on the BSR website so that visitors to our site will be enticed to click through to visit yours.

BSR E-News goes out to more than 1000 people!

The BSR E-News is published after each race as well as monthly in the off- and pre-seasons. As a Gold Sponsor, we'll put your live link in each issue and work with you to help you get maximum value from this form of e-advertising.

Our list of subscribers to this free e-newsletter is constantly expanding. Fans can subscribe on-line or at any of the 13 races throughout the season.

Capping it off!

We'll do a special run of 100 of our stylish BSR racing caps - but better than that, we'll put your company logo on them too. This is a unique opportunity to co-associate your brand with a recognized world-class racing team. Hand this unique marketing tool out to your staff, clients or other guests as you wish.

Pre-season testing ensures a flying start to the season!

The most successful drivers and teams take full advantage of the off-season and BSR is one of them. Our team of dedicated mechanics, engineers and coaches - and Brian Stewart himself work year-round and spend the pre-season in the southern US working with the drivers and their cars to ensure that they get maximum practice mileage before the season starts. Our industrious approach to the pre-season is just one of the keys to our winning track record.

AND FINALLY…

Crash damage

It's not fun to talk about, but it's a fact of life in racing. When drivers push the limits in the pursuit of that number one spot, sometimes crashes happen. Your sponsorship benefits include crash damage so that your car will always look its best in front of your target audience.

Let's recap the benefits of being a BSR Gold Sponsor:

Branding Opportunities and Benefits!

Racing car and driver for 13 races around North America
Custom-prepared sponsor decals on racing car and driver's suit

Unique Marketing Opportunities and Exciting Racing Events!

Passes for 5 people to each of 13 races throughout the season. Each pass includes access to track, paddock and pits - these passes are considered "priceless" as they cannot be purchased.
Private sponsor "test day" with on-site hospitality for 25 people
"Ultimate Golf" packages for four people in the BSR Annual Charity Golf Tournament
On-going media marketing throughout the season
Company profile and live link to sponsor's website from BSR website for entire season
Live link to sponsor's website from BSR E-News
100 BSR racing caps with sponsor's logo for sponsor to distribute as desired
Pre-season testing

And finally…

Crash damage insurance

Can you afford not to invest in this?

As a Gold Sponsor of Brian Stewart Racing, you and your company will benefit from almost $50,000 worth of complimentary value-add benefits at no additional cost to your company. These one-of-a-kind opportunities to impress your high-value clients and incent or reward your employees are uniquely offered by BSR as part of our commitment to help you grow your business and get the best possible return on your sponsorship investment.

If you still want more, you can take maximum advantage of the available advertising and marketing opportunities by checking out our Platinum Sponsorship Package - intended only for those companies that want to beat their competition to the finish line.

Contact our VP of Marketing and PR, Janet Stewart at Janet@BrianStewartRacing.ca or 1-877-290-5003 now to discuss your marketing goals and reserve your sponsorship package - don't let your competitors beat you to it!