Get in on the Action!

Platinum Sponsorship Benefits

At Brian Stewart Racing we take a unique approach to helping our sponsors enjoy maximum value and return on investment for their sponsorship dollars. You won't find another team in racing that will offer you these innovative opportunities to reward or incent your employees while engaging and influencing your key customers!

Brian Stewart is one of the best known Canadian personalities in motor sports. He has lived and breathed racing for more than 40 years and has won championships as a driver and team owner. Recognized internationally as an auto racing professional who produces winners, his passion and success resulted in him being inducted into the Canadian Motorsports Hall of Fame in 2004. Paul Tracy, Bryan Herta, Airton Dare, Scott Maxwell, P.J. Jones, Marty Roth, Jaques Lazier, Christiano Da Matta and Wade Cunningham have all, at one time or another, driven race cars as part of the Brian Stewart Racing team. From a humble beginning in Port Glasgow, Scotland to the top of podiums around North America, Brian has a reputation as a winning coach and mentor and Brian Stewart Racing is one of the most celebrated and respected world-class brands in auto racing - exactly the kind of organization that you want your company to be affiliated with!

1969 Canadian Formula Vee Champion (Brian Stewart)
1972 Canadian Formula Ford Champion (Brian Stewart)
1972 Canadian Formula Vee Champion (Jim Honsberger)
1984 Canadian Formula Vee Champion (Scott Maxwell)
1984 Ontario Region Champion (Scott Maxwell)
1986 Canadian Formula Ford Champion (Scott Maxwell)
1990 Firestone Indy Lights Champion (Paul Tracy)
1991 Firestone Indy Lights Champion (Eric Bachelart)
2005 Indy Lights Champion (Wade Cunningham)
2006 Indy Lights Team Champion

At BSR we recognize the contribution that our sponsors make and work hard to provide you with "value-add" benefits that help you to drive your own business to the top of the podium. We want you to enjoy a healthy return on your investment - not just from the glory of seeing your sponsored cars and drivers on the top step, but also by providing you with opportunities to provide your employees and high-value clients with unique racing-based opportunities.

Our Platinum Sponsors enjoy a long list of benefits that extend well beyond the traditional "sticker on a car" approach:

Multiple Branding Opportunities and Benefits!

Racing car and driver for 13 races around North America
Custom-prepared sponsor decals on racing car and driver's suit
Custom-made sponsor signage in BSR compound at 13 races throughout the season

Unique Marketing Opportunities!

Passes for 5 people to each of 13 races throughout the season. Each pass includes access to track, paddock and pits - these passes are considered "priceless" as they cannot be purchased.
Private sponsor "test day" with on-site hospitality for 25 people
Corporate race day for 12 people in Champ Car Light racing cars
"Ultimate Golf" packages for four people in the BSR Annual Charity Golf Tournament
Season launch party for sponsor's invited guests and media
On-going media marketing throughout the season
Company profile and live link to sponsor's website from BSR website for entire season
Live link to sponsor's website from BSR E-News
100 BSR racing caps with sponsor's logo for sponsor to distribute as desired

Exciting Racing Events!

Pre-season testing
Passes for 10 people for the Annual BSR Reunion

One-of-a-kind Corporate Education!

Up to 5 special appearances of Brian Stewart at sponsor's corporate events upon request and based on availability
Fast-Track "Top of the Podium" package for sponsor's staff conference or event of sponsor's choice
10 passes for the BSR Leadership Academy to be used at one track event of the sponsor's choice during the season

And finally

Crash damage insurance

MULTIPLE BRANDING OPPORTUNITIES AND BENEFITS

How would you like to have your brand at the top of the podium?

Brian Stewart Racing is the longest standing Canadian racing team with more wins than any other Canadian team in history. BSR drivers have stood at the tops of podiums around North America for more than 40 years. Your sponsorship includes one Indy Lights racing car and driver in 13 races at some of the most extraordinary auto racing tracks in Canada and the United States. That includes 8 road/street courses and 5 top-speed ovals! Our team visits 2 Canadian provinces and 10 US states, including the four with the most amount of discretionary income, California, Texas, Florida and New York, paving the way for a superb marketing opportunity for your brand.

How would you like to have your company name on a real racing car?

As a Platinum Sponsor, 80% of the surface of the racing car is yours to use for advertising. The car will be painted in your choice of colours so that it completely aligns with your brand. We'll have custom-made decals prepared and affixed to both the car and the driver's suit. With your brand on a BSR racing car you'll be sure to beat your competitors to the finish line!

Co-locate your brand with winning BSR track-side signage throughout the season

The BSR track-side compound at each of the 13 locations throughout the season presents another opportunity for you to market your brand alongside one of the most respected brands in auto racing. Our administrative Pit Crew will work with you to create custom-made signage and marketing materials to be displayed in the BSR paddock area. This is just one more touch point for you to market to your target audience in a face-to-face setting.

UNIQUE MARKETING OPPORTUNITIES!

Tickets that are priceless!

You can buy a pass for the track. You can buy a pass for the paddock. BUT you cannot buy a pass that let's you into all the action! As a BSR Platinum Sponsor, you will receive 5 all-inclusive passes for each of the 13 races. That's a total of 65 passes over the course of the season for you to use as you wish. Hand them out to high-performing staff, use them to incent your sales team, or invite your high-value clients to a unique experience - you decide! These passes will let you and your guests get up-close and personal with the BSR team - we may even put you to work in the pits if you're not careful!

How would you like to invite 25 of your most highly-valued clients to a private "test day"?

Pre-season testing is an important part of a winning auto racing team. The BSR team spends countless hours and days at tracks testing the cars and readying the drivers. We've created a truly unique opportunity for you to invite 25 guests to spend the day at one of our private testing days. Once you select a date and location and decide who to invite, we'll plan the on-site track-side hospitality to make you and your company shine in front of your guests like the polished surface of a BSR car!

How would you like to drive a real racing car?

You and up to 11 others will get a chance to spend a day driving Champ Car Light racing cars! You'll pick a date at one of our private racing tracks and invite your guests to participate in the experience of a lifetime. In addition to a catered lunch, you'll receive instruction on how to drive a Champ Car Light as well as coaching from non-other than Brian Stewart himself. You won't forget this day any time soon!

Investing in the drivers of tomorrow

The Brian Stewart Racing Karting Championship is one of the world's largest and most respected karting series. BSRKC is officially recognized by the Indy Racing League and with more than 500 members is an investment in the next generation of great drivers.

The proceeds from our annual BSR Golf Tournament are turned over to the not-for-profit BSRKC and every penny raised goes to investing in the drivers of tomorrow. As a Platinum Sponsor, you'll get "Ultimate Golf Packages" for four people to use as you wish and 5 minutes of podium time at the Awards Dinner that follows.

Media Launch

Deciding to sponsor a BSR car and driver is an easy one - it makes good business sense and provides multiple opportunities for you to market your brand alongside one of the most respected brands in auto racing. Nevertheless, we work hard to make that easy for you, starting with our Media Launch. This launch party is held at the beginning of the off-season and is a key opportunity to gather BSR alumni, members of the radio, television and internet media, celebrate past successes and look forward to the future season.

As a Platinum Sponsor you can invite up to 50 guests - use this opportunity to reward or incent staff or impress customers - it's your choice!

We keep the media on speed dial!

Throughout the year, our PR/Marketing Director keeps the media up to speed on what is going on in the BSR team. Our drivers and sponsors are regularly featured and mentioned in print and e-media. This is a form of advertising that you just can't buy!

BSR fans follow the team on Twitter as well as our through our blog postings, Facebook entries and our private YouTube Channel. As a Platinum Sponsor, you'll get exposure to your target audience through multiple e-marketing touch points.

How would you like more traffic on your website?

As a Platinum Sponsor, we'll post your company profile and live link on the BSR website so that visitors to our site will be enticed to click through to visit yours.

BSR E-News goes out to more than 1000 people!

The BSR E-News is published after each race as well as monthly in the off- and pre-seasons. As a Platinum Sponsor, we'll put your live link in each issue and work with you to help you get maximum value from this form of e-advertising.

Our list of subscribers to this free e-newsletter is constantly expanding. Fans can subscribe on-line or at any of the 13 races throughout the season.

Capping it off!

We'll do a special run of 100 of our stylish BSR racing caps - but better than that, we'll put your company logo on them too. This is a unique opportunity to co-associate your brand with a recognized world-class racing team. Hand this unique marketing tool out to your staff, clients or other guests as you wish.

EXCITING RACING EVENTS!

Pre-season testing ensures a flying start to the season!

The most successful drivers and teams take full advantage of the off-season and BSR is one of them. Our team of dedicated mechanics, engineers and coaches - and Brian Stewart himself work year-round and spend the pre-season in the southern US working with the drivers and their cars to ensure that they get maximum practice mileage before the season starts. Our industrious approach to the pre-season is just one of the keys to our winning track record.

BSR Reunion attracts champions from yesterday, today and tomorrow

We open our season with the BSR Reunion - more than 40 years of drivers, sponsors, media and other BSR Alumni are invited to join us at the first race of the season. The party-like atmosphere is a great way to kick off the new year and meet people who have been part of the BSR family for decades. As a Platinum Sponsor, you'll receive 10 passes for the St. Petersburg race and supporting reunion festivities to distribute as you wish. This is a great way to get introduced to the extended BSR family that you are becoming a part of.

ONE-OF-A-KIND CORPORATE EDUCATION!

Get up close and personal with Brian Stewart

Brian may be considered a "rock star" in racing, but in reality he is a really down-to-earth guy. As a Platinum Sponsor, you can request that Brian join you at up to 5 corporate events throughout the year. These could be small private dinner parties or large conferences - whatever mix will help you to grow your business. Our administrative Pit Crew will work with you to schedule these special appearances around the racing schedule.

Put BSR at the "Top of the Podium" at your next conference!

Janet Stewart is a well-respected professional speaker and leadership expert. She and Brian are a dynamic conference duo that can help you to offer your team and clients a unique experience. Janet's keynote, Leadership at 200 MPH is partnered with a unique question period, Brian Stewart - The Man Behind the Legend as well as a meet and greet with a real racing car at your location and is sure to provide a memorable experience!

Use this as a tool at your own company conference to excite your staff or schedule Brian and Janet into an industry conference to impress colleagues and potential customers - your choice! Our administrative Pit Crew will work with you to help you make the most of this benefit.

No other team offers a Leadership Academy!

We've designed a unique learning event that happens in and around the race event. As a Platinum Sponsor you can choose to save this one-of-a-kind perk for your own leadership team or use it to impress your high-value clients.

Either way, the customized learning agenda will include time in our luxurious on-site coach-classroom as well as "in the field" assignments. Guests of the BSR Leadership Academy use the racing events of the weekend as a real, live case-study. Using real-time, real-world data and information, you and your colleagues or guests will explore the racing analogies and find the similarities and differences in your own industry. You'll also look at key moments in the BSR history that have defined the organization - some that have catapulted the team to the top of their game and others that have caused human and financial hardship. There are no secrets to be kept in this leadership workshop. It's the real deal and you'll get to learn from the real history of BSR and apply those learnings to your own business so that you beat your competitors to the finish line.

AND FINALLY:

Crash damage

It's not fun to talk about, but it's a fact of life in racing. When drivers push the limits in the pursuit of that number one spot, sometimes crashes happen. Your sponsorship benefits include crash damage so that your car will always look its best in front of your target audience.

Let's recap the benefits of being a BSR Platinum Sponsor:

Multiple Branding Opportunities and Benefits!

Racing car and driver for 13 races around North America
Custom-prepared sponsor decals on racing car and driver's suit
Custom-made sponsor signage in BSR compound at 13 races throughout the season

Unique Marketing Opportunities!

Passes for 5 people to each of 13 races throughout the season. Each pass includes access to track, paddock and pits - these passes are considered "priceless" as they cannot be purchased.
Private sponsor "test day" with on-site hospitality for 25 people
Corporate race day for 12 people in Champ Car Light racing cars
"Ultimate Golf" packages for four people in the BSR Annual Charity Golf Tournament
Season launch party for sponsor's invited guests and media
On-going media marketing throughout the season
Company profile and live link to sponsor's website from BSR website for entire season
Live link to sponsor's website from BSR E-News
100 BSR racing caps with sponsor's logo for sponsor to distribute as desired

Exciting Racing Events!

Pre-season testing
Passes for 10 people for the Annual BSR Reunion

One-of-a-kind Corporate Education!

Up to 5 special appearances of Brian Stewart at sponsor's corporate events upon request and based on availability
Fast-Track "Top of the Podium" package for sponsor's staff conference or event of sponsor's choice
10 passes for the BSR Leadership Academy to be used at one track event of the sponsor's choice during the season

And finally

Crash damage insurance

Can you afford not to invest in this?

As a Platinum Sponsor of Brian Stewart Racing, you and your company will benefit from more than $200,000 worth of value-add benefits at no additional cost to your company. These one-of-a-kind opportunities to impress your high-value clients and incent or reward your employees are uniquely offered by BSR as part of our commitment to help you grow your business and get the best possible return on your sponsorship investment.

If you still want more, you can take maximum advantage of the advertising and marketing opportunities by doubling your sponsorship to include both BSR racing cars - and we'll throw in two bonus items at no additional charge. We'll wrap our transport truck in your company brand which will give you a 2-sided 60-foot billboard that travels more than 50,000 KM around North America each year, stopping in the smallest of towns and the largest of cities along the way. We'll also include a custom-made canopy to be used in the BSR track compound throughout the season. These benefits are not available for purchase separately and are reserved exclusively for you as a full team sponsor. The combined value of these added bonuses is more than $185,000.

Contact our VP of Marketing and PR, Janet Stewart at Janet@BrianStewartRacing.ca or 1-877-290-5003 now to discuss your marketing goals and reserve your sponsorship package - don't let your competitors beat you to it!